Yes, new figures just released show that the average price of a bottle of wine bought in the UK has soared from £4.97 to £5.04. It makes me cringe to think of the harm the UK public are unwittingly doing to themselves drinking this cocktail of additives. Would anybody actually buy this stuff if they new what was really in there at this price?
So at £5.04 RRP what is the wine actually worth?
Firstly let’s remove the VAT of £0.84 to leave £4.20.
Then let’s remove the retailer margin of 33% (some make more than this!) to leave £2.80
Now let’s remove the Excise Duty of £1.90 to leave £0.90
Let’s remove the international shipping charge of £0.20 leaving £0.70
Glass bottle, label design & print, cardboard box, screwcap/cork £0.20 leaving £0.50
Uk transport to point of sale £0.20 leaving £0.30
So the average “worth” of a bottle of wine sold in the UK is just 30 pence! That is pretty grim in itself, but that is the average. Allowing for all the higher end wines sold, there must be a lot sold more cheaply than this – about 85% of the total Uk consumption is mass produced rubbish so allowing for big brands around the £7.99 mark I’d expect about half of this to be the really cheap and nasty stuff. Many of the supermarket buyers are instructed to spend no more than US$0.35 per bottle – bottled and labelled! That means the wine is literally worth about 5 pence.
Do we expect this to be delicious healthy freshly squeezed and fermented grape juice? You wouldn’t risk buying a beef burger for 5 pence would you? So why risk a wine at this price? At least with the burger scandal it still contains meat, but what goes in these wines instead of grapes? Well here’s some of the permitted additives below:
Permitted additives in wine
acacia (gum arabic)
proteins of plant origin
ovalbumin (egg white)
neutral potassium tartrate
concentrated grape must
rectified concentrated grape must
yeast cell walls
yeasts for wine production
dimethyl dicarbonate (DMDC)
So next time you’re tempted by one of these highly contentious “half price” offers in the supermarket stop and think. Are they friendly companies helping the beleagured public through this tough economic time as they like to portray, or are they global corporations making money out of us at any cost? In the UK they sell masses of processed foods full of dubious additives, and exactly the same with wine! They make a fortune out of their wine sales, which would be physically impossible if these were genuine offers.
As I get older I think back to the old sayings we used to hear growing up. As kids we used to disregard them but I’m now realising they were all born out of experience and wisdom which comes with age. “If you’ve got your health you’ve got everything”. Well we all have the option to make informed choices about what we put in our bodies.
I don’t eat or drink anything processed. I drink a lot of wine but I’ve not had a hangover in years. I’ve not had a cold or flu or any other illness for several years either since I’ve been drinking good natural wines. I’m not saying they cure everything but they are a good healthy lifestyle option (in moderation) as they contain natural anti oxidants and other substances which are actively very beneficial healthwise. Cancer rates across the UK have soared since the introduction of processed food and drink. Yet good natural wine can reduce your likelihood of contracting cancer by as much as 50%. Plus the same for stroke, heart disease, dementia, Parkinsons and a whole host of other ailments. In fact good wine is a medicine and a tonic – mass produced chemical infused “wines” are the opposite.
Read all about the benefits here
If you get chance go to the RAW Natural Wine Fair in London on May 19th to try some delicious healthy wines!